The east coast of Peninsular Malaysia traces the shorelines of Kelantan, Terengganu, Pahang and Johor (Mersing). With a culture steeped in tradition, and a pace of life barely quickened through the decades, here is the heartland of art forms such as makyong, main petri, joget gamelan, zapin, wood carving, gasing pangkah Pahang, batik, songket and many more cultural riches. These are unique traditional arts inherently connected to the lifestyle of the Malay people who depend on land and sea for their livelihoods. They entertain themselves with performances, games, and make kites and spinning tops while waiting for the harvest season. When the rainy season arrives and they are unable to go out to sea, they set quail traps, weave, and produce crafts. The east coast Malay communities of Kelantan, Terengganu, Pahang, and Johor (Mersing) live a meaningful life rich in character, decorum, and artistic flair. The nature of their art is influenced by their close relationship with nature, reflected in their daily activities, heavily influenced by the turn of the seasons. The community takes pride in its traditional lifestyle, in its wealth of heritage and rituals.